Bringing an approachable and uniquely Aussie vibe to Rollin’ car insurance.

Brand Platform,  Campaign assets and launch Video, Digital Out-of-Home  Social Media, Spotify + template library

In a visually stimulating campaign, Paper Moose collaborated with ROLLiN’ Car Insurance to reinvigorate their brand identity. "Here for the Ride" capitalised on ROLLiN’s unique urban, youthful, hip-hop aesthetic while seamlessly aligning it with the reality of Australian audiences.

Our challenge was to distill simplicity and user-friendliness into visually compelling outputs that retained brand authenticity and resonated with young, Australian drivers.

The campaign was anchored in understanding ROLLiN’s core persona as a “People’s Champion.” Through workshops and extensive dialogue, we uncovered the effortless, approachable simplicity at the heart of the brand. By introducing a distinctly Australian flavour and capturing life’s vibrant, everyday adventures, ROLLiN’ was positioned as a youthful, flexible insurance option.

Urban Vignettes: 
Shot across various urban Sydney backdrops, the campaign captured real-life adventures with a playful, authentic edge.

Digital Presence: 
Launched with eye-catching cinemagraphs for mobile platforms, each movement perfectly designed to echo ROLLiN’s dynamic energy.

Billboards:
Large-scale urban billboards infused ROLLiN’s persona into iconic locations, aligning the brand’s identity with freedom and casual cool.

Music and Audio:

An original in-house track provided a vibrant and cohesive auditory layer across video ads, strengthening brand engagement and emotional connection, treating the entire campaign as a ‘music video’ helped to keep the assets fresh and engaging. 

"Here for the Ride" successfully merged creativity and insight, repositioning ROLLiN’ not just as a brand, but as a part of the ride of life—all beautifully intertwined with Australia’s vibrant essence. It’s a GenZ romp and I couldn’t be more proud of this work.