#DadsLooksBack
the ultimate father’s day gift: His Style - Literally.
We helped Salvos Stores promote their 2018 Father’s Day gift range and encourage Australians to shop sustainably with an integrated campaign that paid tribute to our dads’ unique fashion sense.
On social media, we encouraged people to upload old photos of their dads most swish outfits using #DadsLookBack, then staff recreated their hey-day looks by matching the photos with clothes from the racks in Salvos Stores. Over 6,500 photos were uploaded, unearthing questionable fashion choices while recreating memorable outfits.
ROLE: Concept, Art Direction and Design output
Social Interaction
